By: Kira Brinkmann

Work harder. Push through. But what if effort doesn’t build passion?

This Research Spotlight discusses the work of Zhu et al. (2022), who show that for novice entrepreneurs, effort only increases passion when there is strong anticipatory person–entrepreneurship fit.

When perceived fit is low, more effort can actually reduce passion.

🔗 Read the full paper here: https://www.sciencedirect.com/science/article/pii/S2352673422000208