By: Maggie Chen

Entrepreneurship is deeply aesthetic.

Our Aesthetics in Entrepreneurship special collection explores the role of images, emotions, symbols, and sensory experiences in shaping how entrepreneurs imagine, act, and influence others. 

This collection brings together powerful insights on how aesthetics:

🎨 Support reflection and complex sensemaking
👁️ Shape identity and legitimacy
🤝 Build bridges between diverse stakeholders
🔥 Challenge norms and fuels cultural innovation
🧪 Expand methodological possibilities

You can read the full editorial paper here: https://www.sciencedirect.com/science/article/pii/S2352673425000393

You can find the special collection here: https://www.sciencedirect.com/special-issue/10L2DS5GQ6N

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