Which Entrepreneurial Career Type Are You?

Quiz inspired by:
Milanov, Prantl, Sheppard & Ge (2025)
Journal of Business Venturing Insights

A

  Skill Hunter

B

  Strategist

C

  Life Master

D

  Idealist

Start Quiz

When you think about “career success”, what matters most?

Select One

A

Growing, learning and mastering new skills

B

Reaching senior positions and shaping big decisions

C

Having autonomy and a sustainable, flexible life

D

Creating positive change for others and society

Your dream project would…               

Select One

A

Let me experiment, build and learn something new

B

Give me resources and a team to scale something big

C

Fit around my life, health, and relationships

D

Tackle a social or environmental problem I care about

Why would you consider a big entrepreneurial move?

Select One

A

For the challenge and personal growth

B

To have more influence and control than in my current situation

C

To design work on my own terms

D

To build something mission-driven with real societal impact

What would make you walk away from a role or venture?

Select One

A

I stop learning and feel under-stimulated

B

My impact is small and I can’t move things forward

C

It drains my energy and crowds out my life

D

It drifts away from my values and the purpose I care about

Your Entrepreneurial Orientation Profile

All Four Profiles & Your Scores

Rather than forcing a single “winner,” this view shows your orientation across all four dimensions.

SKILL HUNTER

Growth & Mastery

/4

You seek learning, challenge and creative problem-solving. Entrepreneurship is attractive as a way to keep stretching yourself.

STRATEGIST

Influence & Advancement

/4

You care about scaling impact and using big platforms, often inside large organisations, to drive change.

LIFE MASTER

Self-direction & Sustainability

/4

You optimise for autonomy, health and a cushiony but meaningful life, often through flexible self-employment.

IDEALIST

Societal Betterment & Collaboration

/4

You’re motivated by purpose, ethics and helping others, often through academia, non-profits or ecosystem roles.

Quiz by @Rossi Ivanova

Interactive Component by @Andy Hillier

Not everyone is driven by the same idea of ‘success’.
And that matters for how and where we channel our entrepreneurial drive.

This short quiz is inspired by Milanov et al. (2025, JBVI) and the four career principles they identify.

Does it match how you see yourself right now? 💬

Full paper (open access): https://www.sciencedirect.com/science/article/pii/S2352673425000034