Personality traits are often framed as either strengths or weaknesses in entrepreneurship. But what happens when a “dark” trait operates within the entrepreneurial context?
In this study, Andrea S. Gubik and Zsófia Vörös explore how narcissism relates to venture performance. Rather than assuming a simple direct link, the research examines the mechanisms through which such a relationship may operate.
The findings suggest that narcissism can be associated with venture performance through pathways such as adopting a competitive, profit-oriented entrepreneurial identity and engaging in sustained overwork. These mechanisms help clarify how certain personality traits may translate into venture outcomes.
Importantly, the study does not position narcissism as inherently beneficial, nor does it claim these are the only mechanisms at play. Instead, it contributes to a more nuanced understanding of how personality shapes identity, behavior, and ultimately performance.
The broader takeaway?
Entrepreneurial outcomes are not driven by traits alone, but by the ways those traits influence how founders interpret and enact their role.
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